I love these daily tips from Manta. This one is especially helpful and reminds me that I'd like to eliminate Flash from my web site.
Time is a precious commodity these days. More than ever before, website visitors are looking for a solution to their problems in a quick and timely manner. They don't have time to dig. So keep your web copy concise and to the point using short paragraphs, bulleted lists and bold text to highlight items of importance.